Pricing Profitably in the Face of Competition - Webinar
Pricing is one of the most powerful ways to improve – or destroy – profits. This course can help you improve the pricing practices at your company or allow you to help your clients make better pricing decisions.

Many companies feel immense pressure to reduce prices because of the prices of their competitors. This might have costs few have considered. It could devastate long-term profits. Worse yet, it could lead to a price war.

I'll start by explaining the premise and assumptions of competition-driven pricing. I'll define price cannibalization and show how to calculate its cost. A company must be very careful before starting or continuing a price war. I'll explain how to prevent one.

There are three common pricing strategies. You'll learn them and when each may be useful.

Finally, we'll tackle discounting. A good discounting process will improve customer satisfaction and employee morale. Repeatedly buckling under pressure to give discounts trains customers to press harder and harder for discounts. A company may think it's utilizing value-based pricing, but discounts tactically unravel that strategy to competition-based pricing. I'll show ways to identify where discounts are bleeding profits.


This webinar is available with NO ADDITIONAL FEE if you have an active all access membership or webinar membership or can be purchased for $10.00!

Instructor:Rob Stephens
Course No:FIN-COMPETE-G90024
Recommended CPE:1.00
Delivery Method:Group Internet Based - Webinar
Date Offered:11/5/2024 10:00 AM - 11:00 AM
Level of Knowledge:Basic
Prerequisites:None
Advanced Preparation:None
Registration Requirements:Registration with GoToWebinar is required
Recommended Field of Study:Webinars - Group
Finance
  
Learning Objectives
  • Recall key concepts of competition-based pricing
  • Recognize analyses for tracking discounting
  • Recognize common pricing strategies
  • Identify price cannibalization

CPE Depot Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

Sponsor Number: 109423

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