Pricing is one of the most powerful ways to improve – or destroy – profits. This course can help you improve the pricing practices at your company or allow you to help your clients make better pricing decisions.
A Deloitte pricing effectiveness benchmark study found that: "Companies that actively pursue pricing as an important part of their strategy typically outperform industry peers on several financial metrics… Companies that are pricing leaders are 26 percent better at managing true profitability." This course focuses on financial management and profitability analysis of pricing.
The course is comprised of three sections. Each section looks at pricing from one of three perspectives:
- Section 1 - Pricing Profitably Analysis and Processes: Internal analysis and processes
- Section 2 - Pricing Profitably for Your Product's Value: Customer perceptions and actions
- Section 3 - Pricing Profitably in the Face of Competition: Competitive pressures
There are also three video courses that cover each of these three sections if you prefer a video format.
Course Publication Date:
March 11, 2024
This course is available with
NO ADDITIONAL FEE if you have an active
self study membership or
all access membership or can be purchased for
$60.00!
| Author: | Rob Stephens |
| Course No: | FIN-PROFIT-90024 |
| Recommended CPE: | 6.00 |
| Delivery Method: | QAS Self Study |
| Level of Knowledge: | Basic |
| Prerequisites: | None |
| Advanced Preparation: | None |
| Recommended Field of Study: | Finance
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Learning Objectives
- Recall key concepts of competition-based pricing, value-based pricing, and cost-based pricing.
- Identify price cannibalization.
- Recognize common pricing strategies.
- Recognize break-even analysis.